Danny Morrison is Professor of Practice in the Department of Sport and Entertainment Management at the University of South Carolina. Prior to joining the faculty, he was President of the Carolina Panthers and worked extensively in college sports administration.

Danny was the athletic director at Wofford College from 1985 to 1997 and a Senior Vice President until 2001. It was during this time the Panthers began holding training camp there. He served as Commissioner of the Southern Conference from 2001 to 2005. From 2005 until September 2009, he was the athletic director of Texas Christian University. He was named President of the Panthers in September 2009. In 2015, after three consecutive NFC South Division Championships, the Panthers set a franchise record with a 15-1 regular season mark and participated in Super Bowl 50. Danny resigned from his position in February 2017 to pursue interests on the college level.